亚马逊全球开店各阶段所需资料
美国、日本站可以使用别人的帐号/借记卡
欧洲站收款帐号必须为公司银行帐号
美国、日本站个人银行帐户或公司银行帐户均可以
欧洲KYC审核所需资料及授权书模板
跨境电商实训基地！
Amazon全球开店链接
永远免费分享行业市场资讯，外贸B2B,B2C网络营销案例及海外推广实战技巧 解构外贸电商运营，国际新政，提供跨境电商专业的网络营销咨询，外贸电商实操培训基地！ 已为上百家企业输送了满意的跨境电商从业人员
7/10/2017
亚马逊官方招商全球开店各阶段所需资料
亚马逊全球开店各阶段所需资料
美国、日本站可以使用别人的帐号/借记卡
欧洲站收款帐号必须为公司银行帐号
美国、日本站个人银行帐户或公司银行帐户均可以
欧洲KYC审核所需资料及授权书模板
10/26/2014
中国护照新政策
2014年北京边检公布公安部自建国以来最大的变动，全面放开中国公民免签、落地签出境！从此以后，所有单方面给与我国免签、落地签的国家都将可以直接放行出境。一个时代的结束，意味着另一个时代的到来，一起迎接这个真正说走就走的新时代吧！
再来看看其他最新的变动：
14年1月更新版本和13年10月版本对比
边检白本放行多了海地
电子签证加入了塞内加尔和几内亚比绍
塔吉克斯坦已经不需要用霸气混上飞机了
马来西亚重启落地签
再次重申：以前中国边检和人家国家给不给中国护照落地签完全是2个概念。中国的边检是，对方通过外交途径照会中国政府的免签、落地签国家，就放行，举例：格鲁吉亚，马尔代夫，毛里求斯。不然就算落地签免签也不放行，举例：泰国，肯尼亚，坦桑尼亚。但是2014年2月最新消息，一切单方面的免签，边检都可以直接放行啦！
另外：此名单仅针对中国大陆普通因私护照。外交/公务/因公普通护照不在讨论范围。
即使白本护照，边检也放行的如下。(白本护照是指没有任何有效签证的护照)
1、韩国的济州岛（30天）
2、印度尼西亚（30天）
3、马尔代夫（30 天）
4、塞班（45天）
5、柬埔寨电子签（申请网址：http://www.mfaic.gov.kh/evisa/?lang=CHiS）
6、马来西亚（持72小时内过境的机票） 注：马来西亚官方实际为120小时，但部分边检只放行72小时内
7、文莱(持72小时内过境的机票)
8、巴林（14天）
9、约旦（14天）
10、格鲁吉亚（注释：格鲁吉亚是边检放行的白本落地签，但是如果持有美国，申根，英国或爱尔兰使用过一次的1年以上的多次往返签证，可以免签90天，区别是省了签证费）
特别注意：如果从乌鲁木齐边检出境前往格鲁吉亚，必须持有邀请函原件，其它口岸无此要求。
11、毛里求斯（30天）
12、塞舌尔（30天)
13、斐济(120天）
14、帕劳（30天）
15、瓦努阿图（30天）注释：经过N方核实，瓦努阿图不在边检免签白本放行名单，但由于唯一免签去这里的途径是经过斐济，所以将该国保留在这里
16、密克罗尼西亚联邦（30天）
17、图瓦卢（30天）
18、萨摩亚（30天）
19、科摩罗（45天）
20、斯里兰卡电子签证（申请网址：http://ww.eta.gov.lk/slvisa/）
21、中华人民共和国，香港特别行政区（7天， 持有7天内从香港前往第三国的机票）
22、中华人民共和国，澳门特别行政区 （7天， 持有7天内从澳门前往第三国的机票）
23、缅甸，如果想无条件落地签，仅限乘坐缅甸航空712航班从广州直达仰光无需邀请函，乘坐其它直达航班，例如南航CZ3055，昆明的东航Mu20312011，国航CA905航空公司以及从第三国转机等都需要邀请函！
24、海地 这个显然无直航，要去可费点劲呢
边检放行的电子签证：
1、新加坡
2、土耳其（电子签证https://www.evisa.gov.tr/en/，需要持有有效的澳大利亚（必须是贴纸签证，电子的不行）、加拿大、爱尔兰、日本、韩国、墨西哥、新西兰、英国，美国，申根，以色列签证）
3、澳大利亚
4、卡塔尔
5、阿联酋
6、塞内加尔
7、几内亚比绍
对方给免签或落地签，以前由于是单方面政策边检不放行，需要混出国的，现在已经可以放行
1、多米尼克
2、特克斯和凯科斯群岛
3、泰国
4、尼泊尔
5、老挝
6、黎巴嫩
7、库克群岛
8、纽埃
9、肯尼亚
10、坦桑尼亚
11、吉布提
12、乌干达
13、莫桑比克
14、马达加斯加
15、多哥
16、佛得角
17、索马里兰（不是索马里，就索马里的边上）
18、孟加拉（仅限Dhaka机场落地签）
19、埃塞俄比亚（仅机场，陆地不行）
20、布基纳法索（仅限陆地）
21、斯威士兰（如果从南非转机前往，须持有南非转机签证）
22、荷兰属加勒比岛屿，新的规定是只有任何一个这些岛屿的签证，就可以去其它的岛屿。(举例：有了阿鲁巴签证可以去荷属安迪斯，包括圣马丁）
23、北塞浦路斯，所有人能都能免签，但如需前往塞浦路斯（欧洲部分），需要持有塞浦路斯签证或者符合持申根免签规定（见G部分）
24、塔吉克斯坦（仅限杜尚别机场）
25、马来西亚（需持有新加坡或泰国有效签证，且从新加坡或泰国飞往马来西亚，可在吉隆坡，新山，哥打巴鲁，亚庇，古晋和槟城机场，缴纳330马币（约110美金获得）
对方的免签或落地签但需要提前办理简易手续，或需要霸气混上飞机。
1、古巴（需要最后乘机时向航空公司购买旅游卡）
2、伊朗(能混上飞机就能落地签，陆地不行)
3、东帝汶（仅机场，需提前发邮件给移民局申请许可）
4、卢旺达（网站直接申请，机场拿签证 https://www.migration.gov.rw/）
5、圣多美和普林西比(www.smf.st/virtualvisa)
持有效美国签证可免签或落地签
1、菲律宾（7天 这个规定特殊，明文上没写加拿大绿卡和美国绿卡可以免签，仅仅说了美国签证和加拿大签证可以免签）
2、百慕大（180天）
3、巴哈马（30天，仅限美国绿卡）
4、英属维珍群岛(仅限美国绿卡）
5、开曼群岛（30天，仅限美国绿卡）
6、多米尼加共和国（30天）
7、牙买加（180天仅限美国绿卡）
8、墨西哥（180天）
9、洪都拉斯（30天）
10、哥斯达黎加（30天，仅限B，D，F，H。如果是F，H，剩余有效期要大于6个月）
11、巴拿马（30天，签证需有效且使用过一次）
12、荷兰属加勒比岛屿（14天，仅限美国绿卡）
13、黑山（7天）
14、加拿大（180天仅限美国绿卡）
15、土耳其（电子签证https://www.evisa.gov.tr/en/，需要持有有效的持有有效的澳大利亚（必须是贴纸签证，电子的不行）、加拿大、爱尔兰、日本、韩国、墨西哥、新西兰、英国，美国，申根，以色列签证）
持有效加拿大签证可免签或落地签
1、菲律宾（7天 这个规定特殊，明文上没写加拿大绿卡和美国绿卡可以免签，仅仅说了美国签证和加拿大签证可以免签）
2、百慕大（180天）
3、巴哈马（30天，仅限加拿大枫叶卡）
4、英属维珍群岛（仅限加拿大绿卡）
5、开曼群岛（30天，仅限加拿大绿卡）
6、多米尼加共和国（30天）
7、牙买加（180天，仅限加拿大枫叶卡）
8、墨西哥（180天，但仅限枫叶卡）
9、洪都拉斯（30天）
10、哥斯达黎加（30天，如果是学生或永居签证剩余至少六个月有效期）
11、巴拿马（30天，签证需有效且使用过一次）
12、荷兰属加勒比岛屿（14天，仅限加拿大枫叶卡）
13 法国海外领地，圣皮埃尔和密克隆群岛（仅限加拿大枫叶卡）
14、土耳其（电子签证https://www.evisa.gov.tr/en/，需要持有有效的持有有效的澳大利亚（必须是贴纸签证，电子的不行）、加拿大、爱尔兰、日本、韩国、墨西哥、新西兰、英国，美国，申根，以色列签证）
持有效英国签证可免签或落地签
1、多米尼加共和国
2、哥斯达黎加（30天，如果是学生或永居签证剩余至少六个月有效期）
3、巴拿马（需有效且用过一次）
4、黑山（7天）
5、爱尔兰（需有效英CVisitor签，且必须使用过一次，并且在使用过的180天内。举例：你使用了英国签证在1.1日进入英国，然后在6.30之内都可以进出爱尔兰，即使你不从英国直接前往）
6、百慕大
7、土耳其（电子签证https://www.evisa.gov.tr/en/，需要持有有效的持有有效的澳大利亚（必须是贴纸签证，电子的不行）、加拿大、爱尔兰、日本、韩国、墨西哥、新西兰、英国，美国，申根，以色列签证）
持有效申根签证可免签或落地签
1、多米尼加共和国
2、哥斯达黎加（30天，如果是学生或永居签证剩余至少六个月有效期）
3、巴拿马（需有效且用过一次）
4、洪都拉斯
5、菲律宾（7天）
6、阿尔巴尼亚（需有效期内多次的申根C或D）
7、保加利亚 （需有效申根C， 或者D）
8、黑山（7天）
9、塞浦路斯（有效且使用过一次的多次或2次申根，如果单次的申根必须从申根国飞）
10、马其顿（需在有效期内多次或2次往返申根C或居留，且要在过期前5天离开马其顿，特别注意：申根D签证不可以）
11、克罗地亚（需要有效期内2次或多次申根C签证或居留）
12、所有法属海外省，海外领土，包含大溪地（必须拥有1年或以上的法国签发的申根多次签证）
13、波黑（7天，需有效期内的多次申根签）
15 科索沃（ 15天）
14、土耳其（电子签证https://www.evisa.gov.tr/en/，需要持有有效的持有有效的澳大利亚（必须是贴纸签证，电子的不行）、加拿大、爱尔兰、日本、韩国、墨西哥、新西兰、英国，美国，申根，以色列签证）
持有效澳大利亚签证可免签或落地签
1、巴拿马（需有效且用过一次）
2、菲律宾（7天）
3、新西兰（仅限澳大利亚永久居留权）
4、土耳其（电子签证https://www.evisa.gov.tr/en/，需要持有有效的持有有效的澳大利亚（必须是贴纸签证，电子的不行）、加拿大、爱尔兰、日本、韩国、墨西哥、新西兰、英国，美国，申根，以色列签证）
持有效日本签证可免签或落地签
1、哥斯达黎加（30天，签证剩余至少六个月有效期）
2、菲律宾（7天）
3、土耳其（电子签证https://www.evisa.gov.tr/en/，需要持有有效的持有有效的澳大利亚（必须是贴纸签证，电子的不行）、加拿大、爱尔兰、日本、韩国、墨西哥、新西兰、英国，美国，申根，以色列签证）
持有效韩国签证可免签或落地签
1、土耳其（电子签证https://www.evisa.gov.tr/en/，需要持有有效的持有有效的澳大利亚（必须是贴纸签证，电子的不行）、加拿大、爱尔兰、日本、韩国、墨西哥、新西兰、英国，美国，申根，以色列签证）
持有效以色列签证可免签或落地签
1、巴勒斯坦
2、土耳其（电子签证https://www.evisa.gov.tr/en/，需要持有有效的持有有效的澳大利亚（必须是贴纸签证，电子的不行）、加拿大、爱尔兰、日本、韩国、墨西哥、新西兰、英国，美国，申根，以色列签证）
持有效爱尔兰签证可免签或落地签
1、黑山
2、土耳其（电子签证https://www.evisa.gov.tr/en/，需要持有有效的持有有效的澳大利亚（必须是贴纸签证，电子的不行）、加拿大、爱尔兰、日本、韩国、墨西哥、新西兰、英国，美国，申根，以色列签证）
持有效阿联酋签证可免签或落地签
1、阿曼（需持有迪拜签发的阿联酋签证，且先入境迪拜，并且抵达阿曼时签证剩余有效期大于21天，特别注意，阿联酋下面的所有酋长国都有资格发签证，但是去阿曼这个必须用的是迪拜这个酋长国发的阿联酋签证）
有条件过境免签（可出当地边检和海关）
1、日本(72小时，现在仅限东京羽田机场和大阪关西机场，虽然还是有在成田机场拿到，但是已经不再建议)
2、韩国现在有3个主要的过境免签了
1）30天，有日/美/加/澳/新/申根/英签证或居留，并经韩国前往或由这些国家经韩国去第3国，注意，回程必须是直飞到韩国
2）72小时，经首尔前往免签济州岛的团体旅客，可以在首尔转机停留
3）72小时，经首尔转机前往任何第三国，并在仁川机场参加首都观光团的乘客，可以在首尔转机停留，但活动区域仅限首尔及仁川区域
3、新加坡（96小时，有美/加/日/澳/新/英/德/瑞签证或居留，且至少有1个月有效期，且一个往返程只能用一次）
4、阿联酋（96小时，需坐阿联酋航空提前办理或者找机场一家价格较贵的代理处理）
5、英国（24小时，有美/加/澳/新/申根D签或居留，并从这些国家出境前往目的地，或从其它国前往这些国家。持美国绿卡或加拿大枫叶卡也享受此待遇。但在护照里的美国临时绿卡章I551持有者不可以享受此待遇）
6、罗马尼亚（5天，需有效申根/保加利亚/塞浦路斯签）
7、贝宁（仅陆地）
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解构外贸电商运营，国际新政，提供跨境电商专业的网络营销咨询，外贸电商实操培训基地！
已为上百家企业输送了满意的跨境电商从业人员
解构外贸电商运营，国际新政，提供跨境电商专业的网络营销咨询，外贸电商实操培训基地！
已为上百家企业输送了满意的跨境电商从业人员
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博客：http://avrilliu.blogspot.com/
2/25/2013
MID 7inch Promotion Item Hot sell ITEC-Q713
All my friends who take note on my blog here, I miss you too much. How are you all my friends? As you known we finally back from the long Lunar Chinese New Year holiday, have you ever think about the global market going during your vacation? I guess for sure not. Personally speaking, when i just back to the office work, customers already complain do you have any competitive price low end product on sale? Lots end users' already can not afford high end Tablet and smartphones...Do you have any powerful accessories for the relative market...blablabla...?
The answer is Yes. To meet all my friends' market demand, we launched new promotion Tablet PC/MID items, 7inch Capacitive touch panel, 2G/3G call optional, 512+4GB Memory, Dual camera, Bluetooth optional... competitive price only USD45.00/pcs. As we are the manufacturer, we can provide you the spare parts as SKD terms. Which is public applying for promotion gift e.g. super market, high end electronics gift, South-east market, East-Europe market etc.
The detail specifications as below for your reference, if there is any needs, pls drop me a message or email to Avril Liu szhaoer@hotmail.com
The answer is Yes. To meet all my friends' market demand, we launched new promotion Tablet PC/MID items, 7inch Capacitive touch panel, 2G/3G call optional, 512+4GB Memory, Dual camera, Bluetooth optional... competitive price only USD45.00/pcs. As we are the manufacturer, we can provide you the spare parts as SKD terms. Which is public applying for promotion gift e.g. super market, high end electronics gift, South-east market, East-Europe market etc.
The detail specifications as below for your reference, if there is any needs, pls drop me a message or email to Avril Liu szhaoer@hotmail.com
Edit by Avril Liu
Skype: vivianalsh
11/28/2012
Is Cloud computing the final victory? How's the Smart Phone hardware direct?
In terms of the future, we always have many anticipation, even the film blockbusters released in these years continue to challenge our expectations of future products. Perhaps for the smart phone user, its future is to with cool functions and super capability. Hang out with smartphone can chase after the girls, Standby time extent longer than 10 thousands years...Now we stand here, if we only discuss this kind of things, bla bla bla bla...it only can show that we are very boring and it's nonsense. After all, for the smart phones, we hope to join some basic but very practical function.
Today we just talked about smart phone parameters, here we come to talk about how the smart phone developing in the near future. Let's take a look at the smart phone developing in the past two years, its hardware comes to a true "High-speed channel". From 1GHz, Dual-core to recent Quad-core, smart phone hardware developing almost as fast as light. However, such fast high speed allows us to image the future product, how is the smart phone hardware going in the near future?
Single core, Dual-core to Quad-core, multi-core hardware will not be unlimited down.
1GHz processor began to spread in 2010, dual-core processors began to spread in 2011, till right now the quad-core processors announced. We can say that smart phone experienced 3 years 3 revolutions. Besides the function of smartphone also get through multiple Great Leap, here many friends might ask, is there 6 core processors launching in the next year?
Picture: Smartphone Brain: CPU
The reality is not like this, we can't say that the more core the stronger performance. The multi-core processors designed efficiency in order to meet the big performance computing. In theory, to enhance the frequency, just enhance the number of cores can achieve. However, the problem of multi-core is how to effectively manage power consumption as well as day-to-day standby time. Besides, the more core the more power consumption, which obviously is a negative point to the smartphone.
Actually the future smart phone processor core will not increase infinitely; it is to make the process more sophisticated as well as the technical aspects. We saw snapdragon processor basically is follow this route, from the first 65nm to 45nm and then 28nm, this is the technology advances bring the performance improvements. Meanwhile the processing cores from the Cortex-A8 to Cortex-A9 to the latest Cortex-A15, its overall performance have a big improvement. The dual-core Cortex-A15 compare to the Dual-core Cortex-A9, it improved much again, which is the future trend of processor development.
At the Network developed era, the mobile phone hardware is not that important
Screen big development
While smart phone develop till now, the phone screen already began to highlight its importance. Basiclly all the operations of the human-computer interaction need to be completed on the screen, so the performances highlight the importance of the screen. From the resistive touch screen to recently capacitive touch screen, the improvement of screen technology made the smartphone function an earthshaking change. and the next phone hardware breakthrough is the screen.
3D Technology can mix the spurious with the genuine
As like "Avatar" 3D holographic projection, "Avengers" Iron Man's cool technology etc, they are completely no problem right now. All this just are the smart phone future directions. The development of Screen technology will certainly bring a new revolution, the only thing we can do now is just wait and to see.
ReRAM memory big revolution
To the response speed of smart phone, the CPU control is not the only key point effect the response, at the same time, Memory technology is another essential point. Nowadays the existing memory technology standard already made higher requirements to the read/write speed and response time. As right now, the new generation ReRAM technology already appeared.
Picture: Panasonic is developing new ReRAM phone
ReRAM sounds quite strange, actually ReRAM combined the read and write speeds of DRAM and SSD nonvolatile in one. In other words, the memory can still remember the data after the power is turned off. If ReRAM have a large enough space, the PC equipped with ReRAM will no longer need leading time. This will bring a new memory revolution for Smart phones, Tablet PCs, PC computers...etc. The latest news indicates that Panasonic(the ReRAM technical follow-up)has begun planning for the smartphone with ReRAM, it seems like we can get more technical details of this technology in this year.
Network speed upgrade will ignore the phone hardware.
Picture: Cloud computing era make all the computing on the server side
Certainly, we also can not forget the cloud technology, no matter how powerful the hardware of the phone, it will not be better than the server. The characteristics of the mobile phone is easy to carry, display excellent, but the characteristics of the server is the powerful function. In the near future, if the network speed can upgrade to some advance extent, the powerful cloud technology will fundamentally change the hardware structure, people can access to the server through an ultra-high speed network as visit the local hard disk. Then the smart phone hardware demand will be very low, because with the high-speed network, all the computing will be on the server side. At the end, the smartphone can focus more on the user experience.
In fact, we have seem more and more attractive function added on the smartphone as the technology developing in the past several years. But if the network speed can not get a qualitative leap, the hardware request still needs to go forward. In this rapidly changing era, we don't need just one by one dazzling product, we need courage the driving force. I believe the development of smart phones will be more powerful and we can get a bright future.
Single core, Dual-core to Quad-core, multi-core hardware will not be unlimited down.
1GHz processor began to spread in 2010, dual-core processors began to spread in 2011, till right now the quad-core processors announced. We can say that smart phone experienced 3 years 3 revolutions. Besides the function of smartphone also get through multiple Great Leap, here many friends might ask, is there 6 core processors launching in the next year?
Picture: Smartphone Brain: CPU
The reality is not like this, we can't say that the more core the stronger performance. The multi-core processors designed efficiency in order to meet the big performance computing. In theory, to enhance the frequency, just enhance the number of cores can achieve. However, the problem of multi-core is how to effectively manage power consumption as well as day-to-day standby time. Besides, the more core the more power consumption, which obviously is a negative point to the smartphone.
Actually the future smart phone processor core will not increase infinitely; it is to make the process more sophisticated as well as the technical aspects. We saw snapdragon processor basically is follow this route, from the first 65nm to 45nm and then 28nm, this is the technology advances bring the performance improvements. Meanwhile the processing cores from the Cortex-A8 to Cortex-A9 to the latest Cortex-A15, its overall performance have a big improvement. The dual-core Cortex-A15 compare to the Dual-core Cortex-A9, it improved much again, which is the future trend of processor development.
At the Network developed era, the mobile phone hardware is not that important
Screen big development
While smart phone develop till now, the phone screen already began to highlight its importance. Basiclly all the operations of the human-computer interaction need to be completed on the screen, so the performances highlight the importance of the screen. From the resistive touch screen to recently capacitive touch screen, the improvement of screen technology made the smartphone function an earthshaking change. and the next phone hardware breakthrough is the screen.
As like "Avatar" 3D holographic projection, "Avengers" Iron Man's cool technology etc, they are completely no problem right now. All this just are the smart phone future directions. The development of Screen technology will certainly bring a new revolution, the only thing we can do now is just wait and to see.
ReRAM memory big revolution
To the response speed of smart phone, the CPU control is not the only key point effect the response, at the same time, Memory technology is another essential point. Nowadays the existing memory technology standard already made higher requirements to the read/write speed and response time. As right now, the new generation ReRAM technology already appeared.
ReRAM sounds quite strange, actually ReRAM combined the read and write speeds of DRAM and SSD nonvolatile in one. In other words, the memory can still remember the data after the power is turned off. If ReRAM have a large enough space, the PC equipped with ReRAM will no longer need leading time. This will bring a new memory revolution for Smart phones, Tablet PCs, PC computers...etc. The latest news indicates that Panasonic(the ReRAM technical follow-up)has begun planning for the smartphone with ReRAM, it seems like we can get more technical details of this technology in this year.
Network speed upgrade will ignore the phone hardware.
Picture: Cloud computing era make all the computing on the server side
Certainly, we also can not forget the cloud technology, no matter how powerful the hardware of the phone, it will not be better than the server. The characteristics of the mobile phone is easy to carry, display excellent, but the characteristics of the server is the powerful function. In the near future, if the network speed can upgrade to some advance extent, the powerful cloud technology will fundamentally change the hardware structure, people can access to the server through an ultra-high speed network as visit the local hard disk. Then the smart phone hardware demand will be very low, because with the high-speed network, all the computing will be on the server side. At the end, the smartphone can focus more on the user experience.
In fact, we have seem more and more attractive function added on the smartphone as the technology developing in the past several years. But if the network speed can not get a qualitative leap, the hardware request still needs to go forward. In this rapidly changing era, we don't need just one by one dazzling product, we need courage the driving force. I believe the development of smart phones will be more powerful and we can get a bright future.
Edit by Avril Liu
Skype: vivianalsh
11/26/2012
CMI 2013 North American B2C Content Marketing Standard, Budget and Trend report
Content Marketing Institute(CMI) and MarketingProfs announced one B2C Content Marketing Research report towards North America 2012. This report based on the 354th copies of valid reply, the research objects covered variety of industries, multi-scale enterprises and variety of position in America.
The penetration of high Content Marketing in the B2C business
86% B2C respondents use Content Marketing tools, compared to 91% of B2B companies penetration rate is slightly lower.
Content Marketing is one of the main spending of B2C enterprises, which expected to grow further in the near future.
Content Marketing occupied 28% of the total expenses of B2C enterprise, a little big lower than B2B enterprise(33%).
The expenses of Content Marketing in Big B2C enterprises (1000+staff) occupied 28%, which is a bit higher than same grade B2B enterprise(22%).
55% of B2C respondents said they will add the expenses of Content Marketing in the near 12 monthes.
B2C companies mainly rely on outsourcing marketing content, it occupied 46% of total on average.
The B2C enterprise's Content Marketing strategy preference analysis.
In the number of marketing strategy, B2C business will use 12 kinds of Content Marketing strategies on average, big enterprise(1000+staff) use 16 kinds of marketing strategies, which more than small enterprise(10 kinds on average)
In terms of the choice of marketing strategy, B2C companies compared to B2B enterprises more preferred Mobile content, the Mobile APP as well as printed newspapers and magazines, B2B enterprises use case studies, white papers, webcasts, research reports and other method, B2C companies are seldom adoption.
About the choice of social media sites, B2C companies most preferred Facebook (penetration rate of 90%), followed by Twitter (69%), YouTube(65%) and LinkedIn(51%). In contrast, B2B enterprises most prefer LinkedIn(83%).
To the number of website application, B2C companies use four social media sites and B2B companies use 5 on average.
B2C companies think Content Marketing's effect lower than offline marketing.
62% of B2C respondents think user experience is an effective marketing strategy, the support rate is on the top, much higher than other Content Marketing tools.
Compared to the B2B enterprises, B2C companies more prefer to do social media (57% B2C vs. 49% B2B), meanwhile, the newspapers and magazines.
B2C companies' Content Marketing target: More concerned about customer retention and focus more on direct sales.
The Primary goal of the B2C enterprise content marketing is to improve user retention/loyalty(B2B enterprises as the fourth), the following is fighting for the user and branding.
Same with B2B companies, B2C companies traffic as the most important indicator to measure content marketing, but the difference is that B2C companies are more concerned about the direct sales, B2B companies focus on the quantity and quality of sales guide.
The biggest problem of B2C companies' Content Marketing is budget not enough.
52% of B2C respondents said they met the problem of budget not enough, besides 23% respondents believe the budget is the most serious problem which effect Content Marketing.
Edit by Avril Liu
Skype: vivianalsh
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