Dear fellows, to be an International sales, do you know the professional ways how to find customers at present? This is Avril Liu, I engaged in international sales about 6 years, right now manage a medium sales team in AV Star Technology Co.,Ltd. Hereby post this article to sharing with you my friends, six points of my successful experience how to find customers by keywords through internet.
To find located customers, you need to search by professional accurate keywords.How to define the keywords? It contains product keywords,Category words,Industry keywords and Customer type keywords. There are 6 method how define customers as below for your reference:
1. Similar method
2. Induction method
3. Taxonomy method
4. Frequency method
5. Marking method
6. Code analysis
Key words combination strategy and definition
1. Prior to use Category words, Customer type keywords
2. Product keywords add to contain content
3. Use Customer type keywords as main keywords
4. More than two keywords try to use as "complete sentece"
The three method how locate a correct customer
1. Analysis chain customer structure of the commodities circulations,locate customer group by circulation node.
2. Analysis the products classified,positioning distribution customer
Products classified divided into Industrial,Commercial and Civilian
3. Identify product applications,positioning engineering,industry and terminal application customer.
Common customer type classification
A. Brand customers(OEM)
B. Manufacturer(Material or relative supplier or OEM)
C. Distributors
D. Wholesalers
E. Dealer
F. Retailer
G. Large supermarket
H. Warehousing dealer
I. Weihuo dealer
J. Engineering contractors
K. Solutions provider
L. Industry providers
M. TV mail-order supplier
N. Network mail order
O. Maintenance contractors
P. Other Terminal direct users
In summary,try to figure out as much as more product category and customer type,find out the things somebody else can not find,you will get unexpected success from it.
Edit by Avril Liu
AV Star Technology Co.Ltd
Skype: vivianalsh
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