10/18/2012

The E-commerce introduction for Chinese Small Medium Enterprises

GUIDE: To create the largest market with minimum capital investment is a desire for every enterprises. As an economic and effective marketing tool, Network marketing through Internet is now geometric spreading, which let you cost lower and effect better. At the China Internet E-summit hold at Jan 19th, 2011. CNNIC announced an investigation report for the situation of China SME(Small Medium Enterprises call SME below) network marketing, who analysis of the SME network marketing application characteristics and trends in different industries. Here I (Avril Liu)write This article is an detail explanation of CNNIC investigation report and aim to use as a guide for SME network marketing.

The Internet application status of Small and Medium Enterprises.
  • The SME Internet status: 92.7% SME use Internet

The Picture shown above is the internet application ratio for different SME scale.






SME website and net-shop ratio is 43%, nearly 30% in total have their independent enterprises web.




 The picture shown above is the ratio of different SME whom used to have web.





The web status of most SME:
Over half above SME website never update once a month
 The picture shown above is the updating frequency of SME website:

SME's E-marketing and Internet marketing application occupied only 42.1%
The picture shown above is China SME network marketing options.
 
  •  57.2% SME use Internet to communicate with customers.
The picture shown above is the ratio of different way how SME provide internet customer service.

The B2B Promotion advantages---Value-added services.
  • Because the honest and identification is the basic element in the e-commerce, which is the key point to success making deal. So the Advanced quthentication and integrity guarantees service application is top using.
  • Besides, offline trade show is highly acceptable in the SME because it promote sales directly.

The Chinese SME e-commerce Trends and Problems


Edit by Avril Liu
Skype: vivianalsh

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